In the William Shakespeare play Romeo and Juliet, Juliet utters the now famous “What’s in a name? That which we call a rose by any other name would smell as sweet.” She means that the name of something does not affect its inherent qualities.
We defer to William Shakespeare on that one. However, we needed a name that would connotate our wine making goals. Making the best wine possible, an inclusive wine experience, all with a heavy splash of playfulness. Life should be fun!
Take your pick….A “Platinum level” experience. The ”Platinum” of the “Crush?”
No matter where you are on your wine journey, we welcome you with open arms. Not all wine enthusiasts are snobs. If you encounter a wine professional that makes you feel inferior or belittled, ignore them. Find one of the many who are genuinely passionate and knowledgeable and enjoy sharing their love for wine. Remember, wine has been bringing people together for centuries.
A fun yet meticulous attention to detail with a touch of opulence is what we strive for in every bottle. Savoring each drop as if it were a rare gem, carefully curated for evolving and discerning palates.
Life is too short not to enjoy great wine!
Please let us know how we are doing. We would love to hear from you. platinumcrushwine@gmail.com.